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Target ad campaign puts food in the spotlight
In one ad,http://www.lundlund.com/cheapredbottomshoes.php, a model in a white dress and high heels struts by blueberry muffin and cake mix boxes that explode in different colors. Then she crushes an egg with her hand.
"Dominate that PTA bake sale," a voiceover whispers. "The Everyday Collection. By Target."
The campaign is part of a larger move by Target,купить очки ray ban, better known for its cheap chic clothing and home goods, to focus more on its grocery store aisle. Wal Mart Stores Inc. and other Target competitors also have been expanding their selection of groceries to lure more customers into stores.
For its part,louis vuitton replica handbags, Target has been expanding its grocery selection,oakley polska, particularly with investments in its "P Fresh" fresh food section. Out of its 1,782 stores,http://lesetoilesdusport.com/prixsaclouisvuitton.php, about 1,100 have an expanded fresh food layout and more than 250 have a full grocery store.
With that push complete, Target decided the time was right to put the focus on its groceries, but in a way that still plays on Target's fashion know how, said chief marketing officer Jeff Jones.
Target, with ad agency Mono in Minneapolis,christian louboutin boutique, created the tongue in cheek campaign that treats groceries and home products like fashion accessories in a photo shoot. Spending is undisclosed on the ad campaign, but it will include eight TV ads that will run throughout 2013. In addition to TV spots and newspaper inserts, it will include eight TV spots, three radio ads, and digital short films that will run as banner ads online.
One TV ad shows an $11,christian louboutin site officiel.99 bottle of Tide laundry detergent and a model in a white dress dancing fancifully.
"We all yearn for something,http://www.signarama.fr/christianlouboutinpascher.php," says a voiceover as bubbles float by the model. "And that something is the other sock."
The campaign "creates a foil for what people are used to seeing for grocery advertising," said Jones. "It combines the design ethos and fashion creditability that Target has with the idea that it also has great grocery items at a great price."
Target's ad campaign comes as the retailer faces some challenges.
On Thursday,cheap christian louboutin red bottoms, Target reported that revenue at stores open at least one year was flat in December   a key holiday sales period. The company, based in Minneapolis, blamed the decline in part on weakness in sales of merchandise such as furniture and electronics.
Target, which has been successful in the past by pairing up with upscale designers who create lines of products that it can sell for a limited time,http://www.velo-guide.ru/rayban.php, also recently was dinged by bad publicity for its collaboration with posh retailer Neiman Marcus. The line debuted Dec. 1 and included 50 products from 24 designers, including a $70 Marc Jacobs scarf and a $500 Alice + Olivia bike.
But the merchandise was criticized for being too expensive, among other things,louis vuitton lyon, and all remaining items in that collection were marked down 70 percent off on Jan. 1. That's quite a reversal from its Missoni collection a year ago,michael kors tas, which was so popular demand caused Target's Web site to crash.

A Mini Philly Reunion
New York Fashion Week's third Lincoln Center is much more low key than it ever was at the Bryant Park Tents,очки ray ban купить.
This season security is tight. Celebrities are chic. And the fashions,ray ban купить, are pretty,michael kors сумки, in a simple,michael kors horloges sale, jewel toned heavily layered and color blocked way. Red will remain a key shade for fall. But cobalt blue and orange   as in Pantone's Tangerine Tango   will be a rocking hue. Leggings in velvet
Now on to the shows: I started my day at Rebecca Taylor who focused on layered, stream lined silhouettes in blacks and grey. Elbow length fingerless gloves gave the feminine pieces a little edge.
And then I ran in to Philly's own Jimmy Contreras and Matt Vlahos working in visits to clients and hopping from show to show,louis vuitton replicas.
Rebecca Minkoff was next. Theophilous London performed live music for this show. A very nice touch. But the funky baseline performance didn't take away from the show, which was quite beautiful. More of skinny silhouette. More deep shaded neutrals. But the pop of color was more than funky, it was phenomenal. Looks like skinny red pants will be with us through next winter. Yey.
After the show we ran into Karen Giberson of the Accessories Council   She's so cute. We all liked the show. What to do next? I decided to wait around for the Nicole Miller show, but in the interim it was a Philly Fashion Phest at Fashion Week. I ran into Philadelphia Daily News photographer, Big Rube, former Project Runway winner, Jay McCarroll  he's coming out with a line of socks, you know. And Philly bloggers Quentin Washington and Curran J. of Kings Rule Together.
I ended the night with the Nicole Miller show, whose graphic prints on sleek silhouettes made for a sultry, yet sassy girl show. More velvet leggings,sac a dos louis vuitton, more bold colors,michael kors в москве, more long sleeved top with allusion details.
I TMm a Libra so I TMm all about pretty things. We of the scales sign know what we like,oakley warszawa, and our standards are high. So I can TMt help but love fashion " one day I will get that Diane von Furstenberg wrap and those Christian Louboutin shoes. And fragrances? My favorite right now is Chanel Mademoiselle. As for makeup, can we say MAC? So let TMs thank the Greek goddess of beauty,louis vuitton portemonnaie, Aphrodite,louis vuitton цены, that a true fashionista can find everything she needs right here in Philly. I TMve covered fashion here for six years,louis vuitton pénztárca, and I have traveled to New York,http://ops.debno.com.pl/oakley.php, Los Angeles and Paris to write about local and national designers. Let me tell you, there is no place where people wear midnight Eagles green or Phillies red with such wild abandon as they do on the west side of the Ben Franklin Bridge. Sound familiar? This blog is for you.